Monday 6. March, 2017

William Hill to Target Australian Gambling Market

UK bookmaker, William Hill, has announced plans to boost its market spending in the Australian gambling market, identifying it as one of the “largest digital gambling markets outside the UK.”

William Hill says it will increase its promotional spend to $58 million, a jump from 26 percent to 28 percent of its marketing revenue in Australia, this year, thereby aiming to prevent other overseas companies that have moved into the market recently from becoming profitable.

“In Australia, recent improvement in performance has given us the confidence to consolidate our position as a challenger brand with more marketing investment,” said William Hill in its 2016 full year report.

“This will increase our marketing to net revenue in Australia from 26 percent in 2016 to 28 percent in 2017. This investment will be supported by a continued pipeline of product innovations, in which we benefit from owning our technology platform and being able to release new products faster than competitors.”

“As one of the largest digital gambling markets outside the UK, this remains an attractive market, but it is intensely competitive and we want to capitalise on our position as one of the leading operators.”

According to William Hill, the five leading operators in the country account for 80 percent of the market share. William Hill has 284,000 active customers in Australia with a 19 percent increase in new accounts. According to the company, while a number of bookies operate in Australia with new European operators, such as Bet365, Ladbrokes and Paddy Power, entering the market in recent years, most of these are not yet profitable.

It has spent the last year rebranding CentreBet and Tom Waterhouse which is acquired in 2013 and then resurrected the CentreBet brand earlier this year as part of its recent campaign in Australia.


All new Australian players get 130 free spins and bonuses up to €1000 on the first three deposits.


Get 30 free spins and 4 welcome bonuses to a total value of $1400 as a new Australian customer!


New Australian players get 35 free spins on Spiñata Grande and a 100% welcome bonus up to $200!

400% BONUS

As a new Australian customer, deposit €100 and you will get €500 to play for!


Get a €10 exclusive bonus on your first depost and get 10% top-up on your winnings or 10% cashback on your losses the first week.


Get 50% of the deposit you make in free spins! Deposit $400 in order to get 200 free spins! Also, 100% bonus on your first deposit!

$500 BONUS

Join All Australian Casino and get a 100% bonus up to $500 as a new Australian customer!


As a new Australian player, you get 50 free spins and a 200% welcome bonus!


Get up to $1000 in bonus on your first four deposits. Also, 180 free spins to all new Australian players!


Get 100 free spins on Starburst and a first deposit bonus worth up to $400 as a new Australian player!

PokiesPedia was last updated:
April 16, 2017

Receive 100 Free Spins Now!

Receive 100 Free Spins Now!

Join our mailing list to receive 100 free spins instantly and the best bonus offers for Australians!

You have Successfully Subscribed!