William Hill Focuses on Improving its Online Business
William Hill has confirmed the appointment of Crispin Nieboer as managing director of online. The appointment has been much anticipated after Nieboer was appointed interim managing director of online in January when the then CEO Andy Lee left the company.
Nieboer joined the company in August 2013 as director of corporate development and innovation. He joined William Hill from Gaming Media Group where he held the position of chief executive officer. His introduction into the gaming sector began with BSkyB as a venture manager where he was involved in managing a portfolio of joint ventures and subsidiaries including Attheraces and SkyBet.
Nieboer was appointed following a review of the online business which was found to be lacking. He has set out three key priorities for the online division which reported an 11 percent drop in revenue in the first quarter of the financial year.
“I am delighted to announce Crispin’s permanent appointment as managing director of online,” said James Henderson, chief executive of William Hill. “He has a strong track record in digital and has made good progress since taking on the role on an interim basis in January by addressing areas of under-performance in online.”
The three priorities Crispin plans to focus on include product enhancement, marketing activity and roll-out in new markets. Work on product enhancement has already been started with the Cash in My Bet feature for horse racing and the release of one-minute markets for football. In addition, the company is developing multi-language versions of their Trafalgar front-end and its launch for Android.
A re-focus of marketing activity will aim to attract new customers and retain existing customers with more efficient use of affiliates. The company’s roll-out in new markets will be part of an initiative to extend their reach globally.
April 16, 2017