William Hill Australia Revives Inactive Centrebet Brand
The Australian branch of UK bookmaker, William Hill, has announced their plans to revive the inactive Centrebet brand, having relaunched their website and mobile application on Tuesday.
In 2013, William Hill took a section of the Australian gambling sector when it acquired Tom Waterhouse’s online business, as well as Centrebet and Sportingbet. In 2015, the company went on to replace these brands with the William Hill moniker, bringing them all under the same banner to avoid confusion among their customers and streamline its services.
Sportingbet was the first brand to be replaced, followed by Centrebet. The Tom Waterhouse brand was the last to be scrapped only last year and the costly and time-consuming rebranding was completed a few months ago. It therefore came as a surprise when the company announced that the Centrebet brand would be revived and this has led market specialists to believe that the unification strategy was not as successful as the company had anticipated.
According to the company, the Centrebet brand has been revived as their website and mobile app were recognised as the best location for serious racing punters.
“This is a great day for the Australian punter and for betting,” announced Tom Waterhouse, chief executive of William Hill Australia.
“Centrebet is the only option for all punters who want the best price and the only place the professionals can get a big bet on.”
In December already, former Centrebet customers received emails that suggested Centrebet may be making a comeback and in order to attract its customers back to the Centrebet brand, a new bonus program has been launch that will be aimed at customers across all the states and territories. The brand plans to deliver the highest limits available on Australian metropolitan horse racing and major sporting events.
March 23, 2017