Thursday 8. September, 2016

William Hill Australia Launches Double Down In-Play Betting Product

William Hill Australia has rolled out their new Double Down in-play betting feature which is available via their app. The feature has been launched ahead of the Spring Carnival, allowing punters to double the value of their bet with a quick tap.

The betting feature is available after the jump at pre-race fixed odds and allows punters to double their pre-race bet at a cost of 10% of their original stake. In effect, the Double Down feature allows punters to observe the pace of a race before deciding whether they want to double their bet.

“William Hill is the home of racing Australia,” said Warren Hebard, chief marketing officer of William Hill. “Double Down is a product that no other bookmaker can or will offer and typifies the mentality of the William Hill brand, constantly pushing the boundaries in order to deliver the fastest and easiest betting experience for our customers.”

“With the release of Double Down we have been able to deliver an innovative new racing product that has huge appeal to both the recreational once-a-year Melbourne Cup Day punter through to the racing purist that bets most weekends.”

A new ad for this exciting new product has already been created by Fenton Stephens, along with The Pound’s Dogboy and it features a couch whizzing round a racetrack alongside the horses.

The Double Down feature appears to defy the Northern Territory Racing Commission which recently stipulated that all in-play betting features must be shut down by September 7 in order to comply with the ban on in-play betting that the federal government has imposed. However, a spokesperson for William Hill said that their new Double Down feature raised “no issues or concerns” with regards to current Australian betting laws.


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