Tuesday 28. February, 2017

VRGF Concerned Over Collingwood’s Magpie Millions Lottery

The Australian Football League (AFL) club, Collingwood, has had to defend its Magpie Millions Lottery which it established a few weeks ago as a fundraiser for their community projects and other programs.

The Magpies partnered with Activistic Limited to establish the lottery and it is operating under a license from the Northern Territory Gambling Commission. The club has identified that the lottery could target up to 500,000 Magpie fans, raising a significant amount of money for the club. Tickets cost $2.50 with a $20 cap per punter per week, and gives fans a chance to win $2 million every Thursday.

“We want this to be seen as a fundraiser and the feedback we have from our fans is that there are a lot out there that will play the weekly lotto, but would put their money into this instead because they are happy it is going to the club and being used for good causes,” explained Gary Pert, chief executive of Collingwood.

“We do a lot at Collingwood in the community, which we think all sports clubs of our type should do. But we have probably reached a ceiling in terms of the money we can spend ourselves on our programs, so we went looking for another way to raise the money.”

However, Collingwood has found themselves having to defend their new lottery with one of their sponsors raising concerns and the Victorian Responsible Gambling Foundation (VRGF) questioning the concept of the lottery for fundraising.

VRGF chief, Craig Swift, told the Sun Herald that the foundation is considering the lottery concept in the context of their responsible gambling charter and that it would discuss these concerns with the aim to ensure “the spirit and meaning of the charter is fulfilled.”


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