Wednesday 9. November, 2016

Viral Launches Unique Free Spin Shop

White label multi-channel casino and betting solutions provider, Viral Interactive Ltd, has launched a new player engagement feature which has already gone live with LuckyCasino. The company claims that its Free Spin Shop feature is a world first in the industry.

Viral Interactive has created this feature to combine two favourite online pastimes – online shopping and online casino play, adding a level of excitement to their players’ gaming experiences that has not been available up until now.

LuckyCasino is the first operator to go live with this new feature which allows players to browse through all the available games on the Viral platform, as well as see a selection of free spins offers that can be access via the shop. Players can then select their favourite game with up to 500 free spins available.

“We have spent considerable time talking to players and understanding their behaviour; the development of the Free Spin Shop was a direct result of those player focus groups,” explained Daniel Eriksson, chief executive of Viral.

“The shop provides a stronger engagement and retention tool which is all configurable from the back office, coupled with a presentation shopping style UI that is familiar with the largest percentage of the online population. We already are seeing strong player feedback as the LuckyCasino brand has been the first to go live with the Free Spin Shop.”

The Viral platform features more than 1,000 casino table games and slots games from a number of major gaming studios. In August this year, iSoftBet became the latest content provider whose portfolio of table games and slots were integrated into the Viral platform. The Viral platform also includes a range of local and International payment integration solutions for operators.

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