Unibet Launches Live In-Play Betting for Australians
Unibet has become the latest International online bookmaker to offer an in-play betting system that takes advantage of a loophole in the current Australian law which prohibits live betting via the Internet.
The Malta-based company rolled out their live in-play betting system, even as the federal government is discussing how to close the loophole. The system is similar to the one that is available to Australian players by other major bookmakers, including William Hill, Ladbrokes and Bet365.
The Interactive Gambling Act does not allow live in-play betting online; only via the telephone; however these systems use voice-over-Internet protocol technology that allow punters to place a bet with the click of a button and an automated telephone call.
The Australian federal government is currently considering the results of a report that reviewed online gambling in the country and is forming its response. Federal Human Services Minister Alan Tudge has been working to reduce the impacts of problem gambling with the introduction of a number of changes to Australian gambling law. These include banning offshore bookmakers from offering services to Australians, banning credit betting and an interim ban on in-play betting.
At the National RSL and Services Clubs conference, Mr Tudge said in a speech: “Some researchers put the rate of problem gambling for online gamblers at 2.7 percent compared with 0.9 percent for all gamblers.”
Unibet has announced their live in-play betting is already available for Chrome and Firefox users and will soon be available on the Unibet app. Unibet is considered a leader in live in-play betting, awarded in-play sports operator of the year at the International Gaming Awards last year. According to Unibet’s chief executive, Henrik Tjarnstrom, the company’s Australian revenue has been “close to doubling year-on-year” and this new product is expected to be popular.
April 16, 2017