TopBetta Licenses Ladbrokes Australia for Global Tote

Ladbrokes Australia has partnered with Sydney-listed B2B provider, TopBetta Holdings, in a landmark deal to become the first operator to offer their new wagering product, The Global Tote, that will launch next month.

Under the terms of the agreement, Ladbrokes Australia will be able to offer its Australian customers odds from The Global Tote, a product which offers global pools that combine online horse racing and greyhound racing fixtures.

“It’s exciting that The Global Tote has its first big corporate bookmaker on board and this new tote will enhance wagering outcomes for not only Ladbrokes Australia, but operators, punters and racing bodies on a global scale,” announced Todd Buckingham, chief executive of TopBetta.

“This is another key step along the journey for The Global Tote. Having one of Australia’s largest and fastest growing bookmakers on board really supports what we believe is the most disruptive product in wagering.”

The product is due to launch officially next month for the beginning of the new year; however integration with the operator’s platform will begin next week. The new product from TopBetta will be available as a replacement current derivative product on the Ladbrokes.com.au platform.

“We are always looking for an edge and ways to value add through better products and services to our customers,” commented Dean Shannon, chief executive of Ladbrokes Australia.

“The Global Tote is a solid initiative with significant upside for operators, as well as delivering more choices to clients seeking the best odds. We look forward to kicking off as soon as possible.”

TopBetta’s The Global Tote product is licensed in Alderney and has recently been approved by racing authorities throughout Australia, including Racing New South Wales, Racing Victoria, Racing Queensland, Greyhound Racing Victoria and the Canberra Racing Club.