Sunday 14. February, 2016

The Star Entertainment Plans Gold Coast Expansion

The Star Entertainment Group has revealed plans for an additional $500 million development project for its Jupiter’s Integrated Resort on the Gold Coast. The company has submitted an application to the Queensland government for a new 200m tower within the resort.

The Star has already planned a $345 million project on the Gold Coast which includes a six-star hotel. The new plan will be backed by Hong Kong companies, Far East Consortium and Chow Tai Fook – the companies that backed their $3 billion Brisbane development at Queen’s Wharf. The join venture partners are also involved in planning a $1 billion development at The Star Casino in Sydney.

“To capture the upside of the tourism opportunity we need more hotel product, but they are expensive, so doing that with our partners is an attractive way for us to do that,” commented Matt Bekier, chief executive at The Star. “We know from our research that one third of Chinese tourists find their way to one of our resorts. We want to capture a bigger share of that flow of customers and make sure more come to us.”

Chris Hoong, managing director at Far East Consortium has suggested that the developments in Queensland and Sydney would encourage the interest in Australia as a tourist destination from Asia.

“Economic growth in China and the burgeoning affluent middle-class demographic has opened the doors of opportunity for Australia,” he stated.

“There is long-term sustainability in that market, but also potential on a broader global tourism front.”

The new tower will have 700 hotel rooms and will be on the side of the property facing the ocean. This would increase the number of hotel rooms in the resort to around 1,800. The new development could be completed by 2018.

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