Tabcorp’s Sun Bets Appoints Executive Director
Mr Hart, who previously worked for rival William Hill as an innovation expert until March and set up one of the first online wagering websites when he worked in the Northern Territory in the 1990’s, will report to Craig Nugent, executive at Tabcorp. Tabcorp described Mr Hart as bringing a “wealth of wagering and gaming experience” to the venture.
Despite having received licensing and regulatory approvals, the launch, which was expected in June, has been delayed for two months and the company now hopes to launch in mid-August in time for the beginning of the English Premier League football season. Sun Bets is believed to be waiting for approval of its Sun Bets app from Apple.
The ten-year deal was signed between Tabcorp CEO David Attenborough and News Corp UK CEO Rebekah Brooks last year. The venture will focus on the fast-growing sports betting market and horse racing. The Sun is planning to expand its “Dream Team” fantasy football competition which currently has more than a million registered members.
The Sun already operates bingo-style promotions for its customers and this venture is its first into the broader online gambling market. Tabcorp’s wagering products and services will complement the customer base and media capabilities of News UK. This deal is expected to lead to other agreements between the two companies, including in Australia.
This move by Tabcorp is its first step into the UK gambling market. Over the past few years, Tabcorp has been working to protect its position as Australia’s leading bookmaker as a number of major UK bookmakers have begun to offer services in the Australian market.
March 30, 2017