Tabcorp to Appeal Betting Ad Ban from the ASB
Australia’s Advertising Standards Bureau (ASB) has banned a Tabcorp advertisement finding it breached their code by portraying ‘excessive participation’ in gambling activities. Tabcorp has announced it plans to appeal the decision.
According to the ASB, the ad breached Section 2.8 of the AANA Wagering Advertising and Marketing Communications Code, according to which gambling advertisements ‘must not portray, condone or encourage excessive participation in wagering activities.’
The advert for the TAB mobile app was broadcast on October 7th and is part of TAB’s new “We Love a Bet” campaign. It featured a man returning from a fishing trip and being greeted by his girlfriend who asked how the trip had been. The man flashes back to sitting by the lake with his mates while watching live racing on his mobile phone. He replies: “Yeah…. Loved it.”
The ASB received a number of complaints over the ad, many of which stated that the ad glamorised gambling and suggested it was “fun” and “sociable” to lie to your girlfriend about your gambling activities.
Tabcorp countered that the ad in no way depicted a man lying to his family about his gambling habits, but that rather, the ad was intended to promote the range of TAB racing in action “in a light-hearted and humourous manner and to depict the enjoyment that many Australians derive from using the racing Form and watching racing vision on their phone.”
In addition, Tabcorp noted that the ad included “no direct portrayal of the male characters actually gambling or wagering.”
The ASB however found that the men in the ad could reasonably be considered to be wagering and that the men appeared to place priority on the gambling over other activities. The ad is no longer being aired, but Tabcorp said it plans to seek an independent review.
March 23, 2017