Tabcorp Signs Wagering Agreement with Australian Hotels Association NSW
Australian wagering giant Tabcorp has signed a five-year agreement with Australian Hotels Association (AHA) NSW to become their official wagering partner for their 1,116 hotels and pubs across the state.
This deal comes after major rival, Crownbet, signed a similar deal in February with Clubs NSW to supply gambling interactive content to their 1,200 clubs around the state. The deal includes access to in-venue digital betting.
Under the terms of the agreement, for the first time, hotels will get a commission on bets placed in-venue via Tabcorp’s exclusive app as well as those placed over the counter. If someone opens a TAB account while staying in the hotel, Tabcorp will also pay a commission in a model that is similar to ones that exist in the Australian Capital Territory and Victoria.
“We are making sure pubs benefit no matter how customers choose to bet within the venue,” stated David Attenborough, chief executive of Tabcorp in a press release.
According to Attenborough, around $1.6 billion of Tabcorp’s annual revenue comes from wagers placed within hotels around NSW and this deal is expected to improve punters’ wagering experiences.
Australian Hotels Association NSW chief executive, John Whelan, expressed their satisfaction with the deal, saying: “We are particularly excited with the direction Tabcorp is heading with digital wagering in PubTABs and we’re looking forward to the rollout of new hotel products and technology over the next five years.”
This deal has come while Tabcorp is in the middle of merger submissions to create an $11 billion entity with Tatts. The two companies are currently waiting for approval from the Australian Competition Tribunal, to whom they submitted their papers in March, after withdrawing their previous application to the Australian Competition and Consumer Commission (ACCC).
April 16, 2017