Tabcorp Encouraging Digital Punters to Bet in Outlets
Australian wagering company, Tabcorp, has launched a number of incentives to encourage digital punters to place their bets from within retail outlets. These moves come as the company’s retail turnover fell in the last six months, while digital betting turnover increased.
In the last six months, ending December 2016, Tabcorp saw a drop of 2.5 percent to $3.3 billion in turnover from its retail outlets, while digital betting turnover experienced a 13.8 percent increase to $2.2 billion.
Tabcorp is integrating digital operations with its retail services in an effort to support its venue partners – TAB agencies, pubs and clubs. The aim is to allow retail outlets to enjoy some of the benefit of the increasing turnover in digital betting.
A new digital commission model has been introduced which will provide clubs, hotels and TAB agents with a commission whenever a punter places a bet via smartphone or tablet from within a venue. Tabcorp also recently introduced a product that allows punters to scan tickets via the TAB app and deposit any winnings directly into their account.
Tabcorp has also announced a plan to upgrade Trackside, their animated, fictional racing game with refreshed and improved graphics that will attract digital punters into the retail outlets.
“It’s been well received by venue partners who are now participating in the growth of our digital business,” announced David Attenborough, chief executive of Tabcorp.
“In-venue digital turnover is already equivalent to two percent of total retail turnover.”
According to analysts at Deutsche Bank, Tabcorp’s revenue growth in its wagering and media divisions was lower than expected. Including one-off costs of almost $44 million, the company’s net profit in the first half of the financial year fell 28 percent to $58.9 million compared to the same period the previous year.
March 27, 2017