Tabcorp Dismisses Gambling Self-Regulatory Code as Pointless
Leading Australian bookmaker, Tabcorp, has slammed the new self-regulatory gambling code released by the Australian Association of National Advertisers (AANA) as pointless. The code aims to oversee how betting and gambling companies go to market; however Tabcorp has stated that this is not a replacement for the need for clear national and legal regulatory frameworks.
The AANA released the code after months of consideration, including advice and recommendations from a wide range of stakeholders in the industry such as wagering companies, academics, government and media.
“The new code responds to community expectations that are specific to the content of wagering advertising and provides the public with a transparent and easily accessible complaints procedure via the single point of the Advertising Standards Bureau,” said AANA chair Matt Tapper.
A major focus of the code is marketing to children and the ability for the public to raise concerns. It also includes specific rules against scenes of people placing bets while drinking alcohol. However, critics have questioned whether betting companies subject to complaints to the ASB would be bound by its findings.
“We are sympathetic to concerns about the proliferation of wagering advertising and recognise that the excessive levels of advertising are in nobody’s interest,” stated a spokesperson from Tabcorp. “Our position is that the wagering advertising is best dealt with through a national and consistently applied legal and regulatory framework, rather than through a self-regulated code which does not have broad endorsement.”
The spokesperson went on to point out that even since discussions of the code began, legislation has changed, altering the landscape. In addition, the fact that wagering companies have not been complying with the recent ban by the Federal Government on in-play betting, begs the question whether they will comply with this code.
April 16, 2017