Tabcorp Argues For Fewer Gaming Ads on TV
Leading Australian gaming operator, Tabcorp, has brought attention to the increasing number of gambling advertisements on television in Australia and has argued that the volume is too great.
According to Paula Dwyer, Chairwoman at Tabcorp, $89 million was spent on gambling ads in Australia in 2014, a jump of 34 percent from the year before. The increase in advertising can be attributed to a rise in the number of betting companies on the market and the increased competition this produces.
“It’s the scale of advertising: I think there are legitimate community concerns around this,” commented Ms Dwyer at the Tabcorp annual general meeting recently. Children and young viewers are being bombarded by the ads on a regular basis. She also stated the company’s concern that advertising is regulated differently in each state and territory and suggested that uniform national regulations would create a fair field for all operators and would be the beginning of addressing the escalating amounts spent on advertising.
Ms Dwyer also addressed the emergence of illegal offshore operators who are targeting Australian punters and said that the government needs to crack down on the approximately 2,500 illegal operators that are accepting wagers from Australians.
“We believe wagering operators should be licensed in Australia if they are to take bets from Australian residents,” Ms Dwyer stated. “This would largely address the problem of unlicensed offshore operators, whose activities pose a threat to racing and sports integrity.”
At the same time there is need for the government to visit the issues of the growth in online advertising and the unsolicited offers of credit made by bookmakers for live betting on sports.
April 16, 2017