Tabcorp and UFC Sign Partnership Agreement
Leading Australian wagering company, Tabcorp, has signed a three year sponsorship deal with the Ultimate Fighting Championship (UFC) that will see their brand Tab.com.au becoming their official betting partner in Australia until August 2019.
Under the terms of the agreement, Tab.com.au will be the presenting sponsor for all live UFC events throughout Australia. In addition, Tab.com.au branding will be featured inside UFC’s Octagon, on UFC.com and live event programming, as well as via other UFC digital and social platforms. The brand’s logo will also appear on UFC fight kits.
“We are delighted to be in business with Tab.com.au,” announced Tom Wright, UFC executive vice president and general manager Australia, New Zealand and Canada.
“This is the most significant, meaningful and fully integrated marketing partnership ever for the UFC in Australia. It’s one of those all-encompassing kinds of relationships that brands always like to have with an organisation that knows Australia and knows its market very, very well.”
“We look forward to working with them as we continue to grow our sport not only in Australia but around the world. Collaboratively, we hope to deliver our fans the best possible experience as they enjoy UFC.”
The sponsorship will officially launch at the Rod Laver Arena in Melbourne, on Sunday, November 27 at UFC Fight Night: Rockhold vs Jacare 2.
“Tab.com.au is proud to be the first Australian-owned and operated UFC partner,” commented Craig Nugent, Tabcorp Chief Operating Officer – Wagering and Media. “This partnership reflects UFC’s growing popularity among our customers.”
In fact, a spokesman for Tabcorp said that while UFC betting has been available for less than a year, there are fights that are more popular than sports like A-League and Test Cricket. This partnership will further promote the sport.
March 23, 2017