Tabcorp and Tasracing Announce Three-Year Deal
Tasracing, Tasmania’s governing body for horse racing, has signed a three-year sponsorship deal with Tabcorp’s Luxbet brand and a ten-year broadcasting agreement with their media subsidiary, Sky Racing.
The deal will give Luxbet naming rights for three of Tasmania’s racetracks so that from July the racetracks will be named Luxbet All Weather Devonport, Luxbet Racing Center Launceston and Luxbet Park Hobart.
Tabcorp’s media subsidiary, Sky Racing will hold broadcasting rights for Tasmanian horse racing for the next ten years. Sky Racing broadcasts throughout Australia, reaching 5,500 pubs and 2.9 million homes. They also broadcast to more than 100 countries, providing an International audience for races.
“We look forward to working closely with our new partners in Tasracing to help grow racing in this state,” announced Doug Freeman, executive general manager of commercial development at Tabcorp.
Tasracing chairman, Dean Cooper expressed the organisation’s satisfaction with the deal, saying: “This is important as international broadcasts of our racing provided a record $475,000 in returns to the industry last year.”
“Of course, it also secures and protects all regular broadcast slots, including premium times on Wednesday night for thoroughbreds, Thursday nights for greyhounds and thoroughbreds and harness on Sundays.”
“Tabcorp is the market leading wagering operator in Australia. Putting its name to our racing venues, our major thoroughbred carnival and the Hobart and Launceston Cups for three years is a strong endorsement of the industry in Tasmania.”
“It is also Tasracing’s most important partner in terms of racing product distribution through Sky Racing.”
Earlier this month, Tabcorp announced that Sky Racing will begin broadcasting racing events in high definition, offering an improved viewing experience. Customers with an HD subscription have had access to HD versions of their broadcasts since April 1.
April 16, 2017