Star Entertainment Chief Calls for Boosted Tourism Opportunities in Queensland
The Star Entertainment Group chief executive, Matt Bekier, says the company is eyeing southeast Queensland as a potential haven for wealthy Chinese and Indian tourists. He says infrastructure in the region must be upgraded with new six-star hotels and restaurants built to support additional tourism to the area.
Star Entertainment, which runs the Jupiter’s Casino on the Gold Coast and the Treasury Casino in Brisbane, believes that growth of the Chinese market is not a short-term trend, but rather a “25-30 year boom”, following many years of wealth growth in Asia. This is the second year that Chinese tourism has broken the one million mark.
“As people become more affluent, their behaviours change – they want to have experiences,” Bekier commented.
“The tourism boom is not about commodities, it’s about experiences.”
Up to 20 percent of the Chinese tourism industry in Australia has been captured by Star Entertainment and they are expanding their properties and services around the country in response. The group has planned a major upgrade to their Jupiter’s Casino site on the Gold Coast, as well as a $3 billion Queens Wharf development in Brisbane.
“It’s a big opportunity, not just for us, but for all of southeast Queensland,” Bekier stated. “We need other people to build more hotels, more tourist attractions, more food and beverage options, places other than Tangalooma. We are working with the touriam industry to try and activate the sector so we can sell all of southeast Queensland, offering an authentic, unique proposition that allows us to compete with Melbourne, Macau and Singapore.”
Star Entertainment is also in the process of negotiations with indigenous groups for tourism partnerships on Stradbroke Island, saying there is huge opportunity to create experiences for the significant amount of traffic in places like Stradbroke Island and Moreton Bay.
April 16, 2017