Sunday 7. February, 2016

Star Casino Gears Up For a Busy Chinese New Year

Star Casino in Sydney is putting the final touches in place to begin their Chinese New Year celebrations. The casino is anticipating a busy few weeks as hotel rooms are booking up and Chinese-centred entertainment is being organised. A large red dragon with a golden monkey at its feet have already been set in place in the foyer of the casino.

“Chinese New Year is becoming bigger every year for us,” commented Greg Hawkins, Managing Director of Star Casino and former manager of James Packer’s City of Dreams in Macau for six years.

“We already have 4,000 hotel room nights booked due to heavy demand from domestic and International Chinese business coming to the property.”

“We have strong gaming and non-gaming demand in our restaurants. There is a lot of International travel from Asia happening at this time of the year and we are expecting to see a very significant upswing in the business over the next couple of weeks.”

The Star is hosting a number of corporate events and sponsoring a number of the City of Sydney Chinese New Year activities. To celebrate the New Year of the Monkey, the Star is hosting daily performances with Chinese musicians, tai chi performers, lion dancers and silk ribbon acrobats.

Hawkins says that the falling dollar has helped tourism from China to thrive with more than one million Chinese tourists in Australia this past year. It is possible that the 2016 Chinese New Year will surpass previous years and set a new record for the number of Chinese visitors coming to Australia.

“Businesses like ours which are integrated resorts in the hotel, casino and restaurant business have a strong demand from the Chinese and broader Asian community.”

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