Quickspin Launches Improved Promotional Tools
Swedish casino software provider, Quickspin, has unveiled new promotional tools for improved service provision. The new tools will generate customer rewards with more personal service in an attempt to retain more current players and attract more new players to the platform.
The major innovation with the new tools is the personalised nature of the rewards. Players will be offered free rounds and will be able to choose from six unique betting options based on their preferred bet size. This allows casinos to move away from general bonuses while still offering campaigns to all customers with the option to customise the offer based on player type and preference.
A new feature trigger has also been introduced that offers unique free spins bonus rounds available on all pokies in their portfolio.
“Existing promotional tools tend to revolve around what the operator and their supplier can offer – not what suits the needs of the player,” commented Daniel Lindberg, Chief Executive at Quickspin.
“Ours are the next generation and give clients the flexibility to customise their offers to individual players. They will also help shift the focus from acquisition to re-activation and retention, which will be the key battleground in the coming months, particularly in an increasingly crowded market place.”
Operators are able to choose the customers who will be eligible for the free spins bonus rounds and the features that will be included. Games that the bonus rounds will be immediately available on include Second Strike, Illuminous, Crystal Queen and Hidden Valley. Second Strike is the latest game to be launched by the software provider this year and promises a unique gaming experience with increased player engagement. The addition of the free spins bonus rounds guarantees extra excitement.
April 16, 2017