PokerStars Announces Overhaul of VIP Program in 2017
PokerStars has announced they will be overhauling their VIP program and replacing it with a combined program for their poker, casino and sportsbook product. The new multi-vertical VIP program will go live in 2017.
PokerStars made some changes to their VIP program at the beginning of 2016 and based on the success of those changes, they are moving ahead with additional upgrades, including the ability to accumulate points across all verticals. The advanced notice is due to complaints that were raised over the last changes which customers felt they were not given enough warning about.
The company has not finalised all the details for the upgrade, but they have a number of plans in the works already. Most notably, they will be moving from their current monthly system to one that will better suit casual players and will be more personalised for each individual player.
“Currently, your VIP progress resets each month, but our rewards should be personalised to your recent gaming activity and profile, not your monthly or annual play volumes, to improve player retention and engagement at all levels,” an email from Amaya Gaming, the owner of PokerStars, explained.
“As a result, our current VIP statuses will be discontinued upon launch of the new program and replaced with a new program rewarding your recent activity.”
The email went on to explain that as of January 1, 2017, the annual VIP SuperNova status will become a monthly status until the new program is launched, while any player who reaches SuperNova status in 2016 will maintain this level until the new program is rolled out.
There have been some murmurings against PokerStars for these planned changes, especially by those who feel the changes will push out professional poker players in preference to recreational players.
March 23, 2017