Poker Machine Manufacturer to be Targeted by Gaming Reform Alliance
The Alliance for Gaming Reform plans to file a court case in the coming weeks with the aim of declaring poker machines a breach of consumer law. The documents will be lodged in the Federal Court in Melbourne and will target a poker machine manufacturer.
Geoff Lake from the alliance said that their legal argument that pokies breach consumer law will centre on the fact that they are designed to deceive users and create addictive behaviour. The alliance is made up of a group of organisations that are looking to reform the gambling industry and reduce the harm it causes.
The court case is being launched at the same time as a national advertising campaign that likens poker machines to cocaine and heroin. The case has the backing of vocal anti-pokies campaigner, Tasmanian independent MP, Andrew Wilkie and the alliance has stated that they believe they can win the case.
However, Ross Ferrar from the Gaming Technologies Alliance stated that poker machines and their manufacturers are already carefully scrutinised and that they are neither misleading or deceptive.
“There’s no disguise of any kind with a poker machine, every outcome of every bet is displayed clearly on the screen as soon as the bet is finished; there’s no disguising of anything in a poker machine,” Mr Ferrar said, claiming that this case was simply an attack on the “integrity” of poker machines.
The documents will include analyses of the reels inside the machines and whether using different reels inside that appear equal on the screen is purposely misleading. The lawyers are also analysing slow motion videos of the workings of the machines and collating data on the frequency that specific symbols appear.
They have not yet specified the target of their court case, but it will be a poker machine manufacturer.
April 16, 2017