Playtech Launches Grand Royale VIP Experience
Launched at the end of February, Playtech’s Grand Royale has proved to be a success among players. Developed by Playtech’s live casino department, Playtech Live, it offers high value players a VIP experience.
This new concept is the first of many that have been promised by the provider which aims to offer high-roller players with an experience that is similar to a private booth at a land-based casino, including superior features, functionality and personalisation. It includes Playtech’s Grand Blackjack and has seen Grand Roulette upgraded to the Mini Prestige Roulette game which is a more engaging and superior player experience. There are seven tables included in the experience with five blackjack tables, one roulette table and one baccarat table.
“This first deployment represents the beginning of Playtech’s new next generation studio proposition and complements our new, market-leading UI, that began rolling out during the fourth quarter of last year with HTML5 Roulette and other games,” explained Shimon Akad, chief operating officer at Playtech.
“Each of the upcoming experiences, including Grand Royale, has been hand-engineered to fit the needs of the customers using it and contain unique elements that are specially designed to maximise the impact value we get from the customer and diversify the existing network.”
“The Live team has worked tremendously hard on the new studio and the many new environments, rooms and experiences that will soon be launched. Grand Royale is the first of many and truly stands out as a best-in-class live casino product that I’m confident operators will significantly benefit from and players will love to play.”
Playtech announced that following the initial launch of the new product, they experienced an uplift of more than 30 percent across the new tables. Additional concepts will be rolled out by the supplier in future.
March 27, 2017