NYX and MyBet Sign Partnership Deal
Toronto-listed casino content supplier, NYX Gaming Group has signed a partnership deal with German operator, mybet Holding, to supply its entire portfolio of gaming content. Mybet will expand its casino games suite via the Open Gaming System (OGS) from NYX.
Mybet has been refocusing their business plan and has been looking for additional revenue streams. Through this deal with NYX, it will focus on expanding its mobile offering with more than 150 games launching on this channel.
Chief executive at mybet, Zeno Ossko said that mybet is looking to expand across all verticals, giving its players access to a wide range of high quality gaming options and cutting edge products.
“By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels.”
According to David Flynn, executive vice president of business development at NYX, “This is a very exciting opportunity for both mybet and NYX. Mybet have been undergoing a process of change to refocus their business. I am extremely confident that together we will achieve a much improved result for their business. The ability to use the NYX Open Platform as their central gaming wallet allows mybet to improve both marketing and loyalty services for their clients.”
“Together with the influx of over 150 mobile games, this makes for a very compelling offering to the market.”
This launch has come at the same time as mybet has upgraded its core sportsbook offering with Amelco UK. Mybet raised EUR5 million through a new convertible bond in order to fund the latest project.
“We are delighted to be partnering with the NYX team and look forward to launching at the earliest possibility,” stated Mr Ossko.
April 16, 2017