Thursday 12. November, 2015

NSW Bans Broadcasting of Live Odds Adverts

Deputy Premier and Gaming and Racing Minister of NSW, Troy Grant, has announced that from next year, the broadcasting of adverts in NSW with live odds during sporting events will be banned, during events that are less than four hours duration. This bans the placement of in-play odds, including odds that update according to the current scoreboard or providing the option to bet on which team will score next.

Problem gambling is encouraged through live in-play betting options as it encourages punters to wager on impulse or to chase losses. It is not clear exactly how much punters are spending on online gambling, but from 2010-2013, the cost of advertising reached almost $48 million.

“There is no doubt the sports betting market is becoming increasingly competitive as operators aggressively chase market share through promotions, so it’s important that regulation moves with the industry,” commented Grant.

However, while this ban is a step in the right direction, according to Samantha Thomas from Deakin University, generic gambling advertising is still allowed and creates exposure to all viewers, including children.

The Australian Association of National Advertisers (AANA) launched a public discussion paper earlier this week aiming for the limitation of gambling promotions that children may be exposed to. The concept of a self-regulated advertising code has been shot down by Ms Thomas who stated, “Research shows kids are exposed to gambling promotions on TV, sporting programs and online.”

“History tells us that we need governments to step in and develop comprehensive regulatory responses for marketing promotions and there’s no reason that shouldn’t occur now. We’ve seen with alcohol, tobacco and junk food advertising that it’s very hard to enforce self-regulatory codes of practice.”

The AANA’s discussion paper is open until December 18 and covers regulation for sports betting, casino games, lotteries and racing.


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