Novomatic Italia and Inspired Gaming Join Forces
Novomatic Italia, the Italian subsidiary of the Austrian gaming company, has signed a content agreement with casino games supplier, Inspired Gaming. Under the terms of the agreement, Inspired will supply Novomatic Italia with its full suite of virtual sports games.
Via its AdmiralYES and Millennium brands, Novomatic will offer up to 2,000 virtual events every day. The content will be available via online and retail channels with the online content already having gone live. Games available through the deal include Inspired’s Rush Football 2 which was launched for the Italian market in March.
“Inspired are delighted to be working with Novomatic Italia and we are proud to supply our market-leading virtual sports products to this valued customer, following the launch on AdmiralYES,” said Vitaliano Casalone, president at Inspired Italia.
“Together we can take advantage of the new regulations in Italy and supply more world-class content to customers for longer.”
“Twenty percent of all bets in Italy are now made on Inspired’s products and we anticipate that this number can only increase as we extend the availability of our virtual sports through this new exciting collaboration.”
According to the chief operating officer at Novomatic Italia, Marcus Buechele, the company aims to provide the best quality games both online and via retail channels for its customers in Italy. Their game content via their retail channels with Millennium, as well as their online content via Admiralyes.it will offer Novomatic content alongside Inspired content.
This is not the first deal to be signed between Novomatic and Inspired Gaming. The Austrian company’s online branch, its Greentube iGaming subsidiary also signed a similar deal with Inspired earlier this month for its full suite of virtual sports gaming content.
April 16, 2017