New Yggdrasil Feature Allows Players to Rewatch Winning Spins
Malta-based casino gaming software provider, Yggdrasil Gaming, has launched an industry-first social media feature that allows players to replay their winning spins and share them with other people. Known as BRAG, the new tool can be found in the BOOST section of promotional tools.
The BOOST promotional tools, give operators the opportunity to run a number of promotional features with the aim to increase engagement and improve retention. The BRAG feature encourages players to share their winning spins via Facebook and Twitter, thus increasing the company’s exposure on social media.
“There is nothing wrong with a bit of bragging and with Yggdrasil’s new BRAG tool, we are giving players the opportunity to share their success with the world,” announced Fredrik Elmqvist, chief executive of Yggdrasil.
“Once again, Yggdrasil has launched an industry-first innovation which has the potential to drive revenues for operators and create a more engaging experience for users. There will be plenty more to come from BRAG with new features to be rolled out in the coming months.”
Early testing performed by the company has shown that the tool is popular with players, resulting in improved engagement and a better quality gaming experience in general.
Currently, the tool allows players to re-watch and share winning rounds on the tournament leaderboard; however, future updates will allow players to share any spin or big win from the previous ten rounds of play.
Yggdrasil has timed the launch of BRAG to coincide with a €25,000 network campaign tournament on their pokies game, Golden Fish Tank. The campaign is running from August 12 to 21 and will be the first by the software provider to offer the BRAG feature among its BOOST promotional tools. It will also include an in-game raffle and in-game leaderboard.
March 23, 2017