Wednesday 22. June, 2016

NetEnt Signs Supply Deal with the Rank Group

Swedish casino software provider, Net Entertainment, has signed a content supply deal with the Rank Group that will see it providing content to two of the UK-facing operator’s brands, Grosvenor Casino and Mecca.

NetEnt is one of the leading suppliers of casino content, with a wide range of pokies, table games, card games, video poker, scratch cards and more. NetEnt has been extending its global reach this year with deals signed with operators in the UK, the US and Spain. This deal is part of the company’s strategy to expand further within the regulated UK gaming market.

“We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands,” stated Ciara Nic Liam, head of casino and games at Rank Digital.

“NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players.”

Mecca is one of the leading bingo brands in the UK, while Grosvenor Casino is the largest land-based casino operator in the country with a growing online presence.

“I am delighted to enter into this partnership that will further drive growth for us in the important UK market,” announced Enrico Bradamante, NetEnt Malta managing director and chief of European market operations. “I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank’s customers.”

Rank Group has been expanding its content offering and this is not the first agreement it has signed this year with a major casino content supplier. A few months ago, the Rank Group announced that Grosvenor Casinos would employ the Neon casino management system from Playtech across all 55 of its land-based casinos in the UK.

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