Tuesday 15. March, 2016

National Advertising Association Calling for Code for Betting Companies

The Australian Association of National Advertisers (AANA) is pushing for a code for betting companies in an attempt to curb irresponsible advertising. The advertising code would include financial penalties for irresponsible ads that are accessible to vulnerable people, such as children.

The association has said that the proposed code would distinguish between legal operators and illegal offshore operators. It would include all advertising platforms, including online, television, radio and print.

The Victorian Responsible Gambling Foundation added that in order for the code to be successful, the penalties would need to be sufficiently serious to act as a deterrent.

“Sanctions and penalties should be sufficient to deter breaches of the rules,” a submission to the proposal by the foundation read. “This includes the ability to enforce removal and adequate modification prior to use.”

Between 2010 and 2015, the Australian Bureau of Advertising received 692 complaints against 94 gambling ads. Of those, six were judged to have breached the AANA code of ethics which led to four of them being removed.

The Australian Wagering Council, which represents William Hill Australia, Betfair, Bet365, Sportsbet and Unibet, said that there is fierce competition between wagering companies, as well as with illegal offshore companies and that they should be “free to promote their services”. However, the council said they would comply with any new codes and provisions, “whatever they may be.”

Their submission to the proposal added that in promoting their services they should ensure “their advertising conforms to accepted social standards and does not promote harmful behaviour or make implicit promises that undermine those standards.”

The proposal was criticised by the foundation for not focusing on placement of advertisements together with its content, stating that the appropriateness of content depends on “who is exposed, how they are exposed and how often they are exposed.”

TOP CASINOS
10 FREE SPINS

All new Australian players get 10 free spins without deposit!


150 FREE SPINS

Exclusive Australian bonus consisting of a $300 deposit bonus and 150 free spins!


130 FREE SPINS

All new Australian players get 130 free spins and bonuses up to €1000 on the first three deposits.


30 FREE SPINS

Get 30 free spins and 4 welcome bonuses to a total value of $1400 as a new Australian customer!


35 FREE SPINS

New Australian players get 35 free spins on Spiñata Grande and a 100% welcome bonus up to $200!


400% BONUS

As a new Australian customer, deposit €100 and you will get €500 to play for!


€10 EXCLUSIVE BONUS

Get a €10 exclusive bonus on your first depost and get 10% top-up on your winnings or 10% cashback on your losses the first week.


200 FREE SPINS

Get 50% of the deposit you make in free spins! Deposit $400 in order to get 200 free spins! Also, 100% bonus on your first deposit!


$500 BONUS

Join All Australian Casino and get a 100% bonus up to $500 as a new Australian customer!


50 FREE SPINS

As a new Australian player, you get 50 free spins and a 200% welcome bonus!


180 FREE SPINS

Get up to $1000 in bonus on your first four deposits. Also, 180 free spins to all new Australian players!


100 FREE SPINS

Get 100 free spins on Starburst and a first deposit bonus worth up to $400 as a new Australian player!


PokiesPedia was last updated:
April 16, 2017

Receive 100 Free Spins Now!

Receive 100 Free Spins Now!

Join our mailing list to receive 100 free spins instantly and the best bonus offers for Australians!

You have Successfully Subscribed!