Thursday 9. June, 2016

Mr Green Launches Sportsbook Ahead of Schedule

Popular Swedish online gambling operator, Mr Green, has expanded its product offering with the launch of a new online sportsbook. Its sportsbook, which was developed in partnership with the Kambi Group will be available alongside its online casino at

Mr Green announced in February its plans to launch an online sportsbook and in April this year, it announced a deal with the Kambi Group to develop the product. The sportsbook went live on June 7, which was well ahead of their autumn projection, allowing it to be available for bets for the popular Euro 2016 Football Championship which begins in Paris this Friday and runs through to July 10.

“I’m proud that Kambi, together with Mr Green, have successfully empowered Mr Green to launch its sportsbook ahead of schedule,” stated Kristian Nylén, chief executive of the Kambi Group.

“Our agile integration capability will allow Mr Green to benefit from the upcoming European Championship and offer its customers a personalised sports betting experience.”

Punters will have access to a wide range of betting options via Mr Green sportsbook, as well as an in-play betting feature. Mr Green chose Kambi to power the sportsbook as they ensured this feature would be available.

“By launching a sportsbook, we are meeting our customers’ demand for betting and odds,” said Per Norman, chief executive of Mr Green and Co. “Together we have managed to build the sportsbook in record time thanks to our new, efficient product platform.”

“We have built a sportsbook of the same high quality as our online casino and I’m happy that we can launch the sportsbook ahead of the European Championship.”

There has been a flurry of developments in the online gambling industry in the leadup to the Euro 2016 with new pokies games, competitions and new sportsbooks launching.


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