Microgaming Extends Partnership with Broadway Gaming
Broadway Gaming, an online gaming company specialising in online bingo, has signed a long-term exclusive extension deal with Microgaming under which Microgaming will power their six gaming sites.
Microgaming’s software will power their flagship site, Butlers Bingo, as well as Bingo Diamond, Casino of Dreams, Dotty Bingo, Glossy Bingo and Rehab Bingo. The software, available for desktop or mobile play, features a number of bingo variants, multiple bingo side games, customisable jackpots and a ‘Grumpy Granny’ achievement game.
“Since the company’s launch in 2010, we have had great success with our bingo offering,” commented David Butler, chief executive of Broadway Gaming. “Working with Microgaming has helped us to achieve this thanks to the quality of their bingo product, including a full suite of casino games, as well as their excellent customer support.”
“They also allow us to feed into the product development, which is critical to ensure we provide the very best bingo experience to our players. ”
“We look forward to working with Microgaming long into the future. 2017 is set to be our biggest and best year yet, as we expect unprecedented levels of growth thanks to a number of key initiatives scheduled throughout the year.”
The partnership between the two companies has been successful, with a £5.88 million jackpot, the biggest payout ever to an online bingo player, won by a Butlers Bingo play in December 2012.
“Working with Broadway Gaming from the offset has meant we have built a very strong relationship over the years,” commented Jean-Luc Ferriere, director of network games at Microgaming. “We’re delighted that the company has signed an extension and we look forward to working closely with them to ensure continued growth.”
“We have some exciting plans for Microgaming Bingo in 2017 and this deal is a great start to the year.”
March 27, 2017