Manly Sells Naming Rights to Brookvale Oval to Lottoland
Lottery specialist, Lottoland Australia, has secured the naming rights to Brookvale Oval, the home ground of the Australian National Rugby League (NRL) team, the Manly-Warringah Sea Eagles.
Under the terms of the seven-figure sponsorship deal, the Brookvale Oval will be renamed ‘Lottoland’ with the gaming company’s logo featuring on the back of the Sea Eagles’ team shirts for a two year period and the company’s name featuring on an 85-metre billboard that will be erected on the side of the oval.
The deal is part of the NRL team’s plans to upgrade their stadium and to provide the financial support to help their team stay in the area.
“This is the first step towards the upgrades,” explained Neil Bare, chief financial officer of the Manly-Warringah Sea Eagles to the Manly Daily. “At the moment, we are in the submission stages of an upgrade for Brookvale Oval.
“One of the main reasons we partnered with them is they are very keen to support an upgrade of Brookvale Oval. This sort of support forms a key corporate partner we need to move forward with those plans.”
Brookvale Oval is one of the most outdated suburban NRL stadiums still in operation around the country. While the state and federal government have pledged $25 million for a 4,000-seat stand, the Sea Eagles have been looking for a way to fully upgrade the stadium with a long-term solution. This deal will provide that funding.
The deal looks set to progress despite reservations expressed by the Northern Beaches Council over the planned billboard that will be promoting a gambling company at the oval. However, Bare is confident that fans will come round to supporting the arrangement as it will “save rugby league” in the area.
March 27, 2017