Malta Gaming Authority Signs Contract with Microsoft for CRM Project
Malta’s national regulatory body, the Malta Gaming Authority (MGA) has partnered with Microsoft Malta to implement a new customer relationship management (CRM) system for their gaming and licensing management process.
The MGA is aiming to automate their gaming and licensee management process in order to improve the way it communicates with both current and prospective licensees. Microsoft will create a secure web portal which will simplify processes for online and land-based procedures and allow all applicants to follow their license applications in real time.
“This project is another step forward in transforming the way we do business,” commented Joseph Cuschieri, executive chairman of the MGA.
“As the only current gaming authority that offers operators a pan-European online gaming license, our objective is to exceed the expectations of our customers, business partners and stakeholders at large.”
“Our partnership will take us to the next level with the latest technology and support systems. This will be appreciated by the industry, as the industry itself is technologically advanced and dynamic. We have to be equally dynamic and agile to deal with the problems faced by the industry.”
Mr Cuschieri stated that the MGA expects this deal to be the first in an ongoing relationship between the two groups. This is the beginning of the MGA’s plan to review and restructure all their internal activities as they laid out last year. The system is due to be fully implemented by the end of the year with roll out over a number of phases.
“At Microsoft, our mission is to enable people and businesses throughout the world to realise their full potential, and as such, our commitment remains that of reinventing the services that people use to be more productive,” stated Panayiotis Ioannou, country manager at Microsoft Malta.
April 16, 2017