Lightning Box Games Signs Deal with William Hill
Sydney-based pokies provider, Lightning Box Games, has partnered with UK bookmaker William Hill in a content supply deal.
Under the terms of the agreement, Lightning Box Games will supply game content to William Hill’s network of UK retail betting shops. Beginning in the second quarter of 2017, the games will be rolled out across William Hill’s 2,300 betting shops and 9,000 gaming machines in the UK.
“I’m delighted to sign the agreement with William Hill which gives us an important breakthrough in the UK market, as well as the chance to do true omni-channel releases to William Hill’s online, mobile and retail players,” announced Peter Causley, managing director and co-founder of Lightning Box.
“Our games have been very popular with players and casino owners across multiple channels in Europe and North America and I’m confident they will be well-received by British audiences too.”
Based in Sydney, Australia, the pokies developer has more than 20 years experience in the business and designs pokies for online, social casino and land-based gaming. Their games are currently available to customers in Australia, the UK, the US, South America and Asia.
With the initial roll-out, William Hill customers will have access to Silver Lion Deluxe and Panda Power Deluxe pokie titles, with more games expected to be rolled out at a later stage.
“Lightning Box Games’ portfolio comes with a great pedigree and reputation and I’m very pleased to be able to offer it to our customers as part of our great slots range,” stated Andrew Sackey, Head of Product and Content at William Hill. “We’re eager to see how the first two games perform as omni-channel content for our online and land-based customers, and are looking forward to working with Peter and his team.”
March 23, 2017