LeoVegas to Enter Sportsbetting Market Via Kambi Deal
Malta-based gaming operator, LeoVegas, has signed a deal with sports technology provider Kambi Group, that will allow it to move into the sports betting market. The deal will provide LeoVegas with Kambi’s fully-managed online sportsbook solution which it will see integrated into its online casino platform in the first half of 2016.
This will allow LeoVegas customers to move seamlessly between the online casino and the sportsbook products and will allow LeoVegas to expand into more International markets.
“LeoVegas mobile gambling group’s success to date has been based on a passion for the greatest gaming experience, innovation and a genuine mobile first focus,” commented Gustaf Hagman, co-founder of LeoVegas and group chief executive.
“Following an extensive selection process, we identified Kambi as the partner that can match our high ambition and provide enabling technology and capability for us to innovate and drive the sports betting experience in the mobile era.”
Formerly part of Unibet, Kambi is already the betting platform supplier for a number of online sportsbooks in the industry, including 888Sport, Unibet and 32Red Sports. They offer more than 65 sports and its services are available in 20 languages. LeoVegas customers will access to an International offering of games from around the world.
“LeoVegas is a very exciting and fast-growing brand in mobile gambling,” stated Kristian Nylén, chief executive at Kambi.
“We are excited to work with LeoVegas as our services will complement their existing casino offering with a premium sports betting service that will accelerate growth. Our mutual interest in driving innovation in mobile sports betting forms a powerful foundation for this partnership. We look forward to supporting LeoVegas in delivering on its ambition to create a game changing mobile sports betting experience.”
April 16, 2017