Ladbrokes Signs Partnership Deal with FA
UK bookie, Ladbrokes has become the official sponsor of the Football Association (FA) after signing a partnership deal with the sport’s governing body in the UK. The sponsorship will begin in August and will include brand exposure and activities involving the English team in the early stages of their qualification campaign for FIFA World Cup 2018 and the FA Cup.
This is the third major sponsorship deal that Ladbrokes has signed this year, following after their deals to sponsor the Players Championship Snooker Tournaments and the 2016 World Grand Prix. Through this deal, Ladbrokes has also acquired Wembley Stadium betting rights for events of the FA Cup.
“Ladbrokes joins an outstanding portfolio of official FA partners, providing support across the England team, and the most famous cup competition in the world, the Emirates FA Cup,” announced Martin Glenn, chief executive of the FA Cup. “We are delighted to welcome them on board.”
The Premier League is considered one of the top local football leagues in the world with its matches watched by millions of viewers every week.
“Football is the holy grail of sporting sponsorship opportunities,” said Jim Mullen, chief executive at Ladbrokes. “We are absolutely delighted to have secured exclusive rights that will see Ladbrokes at the beating heart of the beautiful game.”
“When I became CEO last year, I announced that the Ladbrokes organic growth plan would require us to ramp up our marketing spend in those places where we know our customers are engaged. Being at the heart of football in this country is precisely what I had in mind. We’re keen to invest where we know we can make a difference and this deal further strengthens the sporting passion that is evident throughout Ladbrokes.”
March 23, 2017