Monday 30. May, 2016

Ladbrokes Launches Unique ‘Edit my Acca’ Function

UK-based bookmaker, Ladbrokes, has achieved an industry-first with the launch of its unique function, ‘Edit my Acca.’ The function, which was developed in partnership with online gambling technology providers, Playtech and OpenBet, allows players to make changes to their football accumulator while matches are in play.

‘Edit my Acca’ is unique, offering a number of features that are game changers for sports betting customers.

Punters will now be able to track the progress of their choices as the match plays, cash out and see potential winnings in real-time and remove any unsettled legs from their football accumulators, allowing customers to delete selections from their overall bets if they choose to.

“Football accumulators are by far the most popular sports multiple,” announced Dipen Nagda, head of digital products at Ladbrokes. “We already offer an industry leading insurance offer and acca tracking service. By launching Edit my Acca, we are providing customers with another unique and highly engaging feature, giving them more control.”

Playtech and OpenBet worked closely with Ladbrokes to implement the feature and ensure it will function in a way to enhance playability and the customer’s overall sports betting experience. Ladbrokes launched the feature in expectation of a busy football season with the Euro 2016 set to begin next month.

“This is a real game changer,” stated Ian Chuter, Playtech Sports’ strategic advisor. “If one or two legs of your acca aren’t doing so well, you can remove them and extend your chances of winning, all while matches are in progress.”

Jeremy Thompson-Hill, chief executive of OpenBet added: “Ladbrokes’ customers will love the new feature, which gives them greater flexibility on their accas and we look forward to working alongside our partners on more innovative sportsbook products in the future.”


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