Monday 12. December, 2016

Ladbrokes Australia Signs Deal with Digital Sports Tech

Ladbrokes Australia has signed a deal with sports betting solutions provider, Digital Sports Tech, to integrate their Player Props offering, becoming the second Australian bookmaker to offer their player proposition betting offering.

Ladbrokes will be integrating the product in January, allowing their customers to use past player performance and statistics in order to customise their own bets, all available in real time. Digital Sports Tech’s software, through their proprietary algorithm, offers instant analysis of each customised bet, providing accurate odds.

These customised bets are available for any player and statistic for a range of sports, including Australian rules football, American football, rugby league, football and basketball. The company will also integrate statistical bets, head-to-head bets and combined statistic bets as improved functionality will see it developing its market.

“We are always focused on offering our players the very best sports betting offering and experience, which is why we have integrated Digital Sports Tech’s innovative new Player Props product,” announced Dean Shannon, chief executive of Ladbrokes Australia.

“This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalised betting experience that we continually strive to offer our customers.”

In June, Digital Sports Tech launched their Player Props product with, the first Australian bookmaker to partner with them and just last month, they launched their product with Coral in the UK and Europe.

“We’re thrilled to be able to offer our game-changing player proposition betting product to Ladbrokes Australia, one of the most respected operators in the industry,” commented Ari Lewski, executive director of Digital Sports Ltd.

“We’ve witnessed first-hand the strong appetite that exists in the Australian market for player related betting opportunities via MadBookie.”


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