Thursday 3. March, 2016

Ladbrokes Australia Launches Odds Boost Betting Function

Ladbrokes Australia has introduced a new product that allows punters to select one wager on which to boost their odds. The Odds Boost betting function will be available across thoroughbred, greyhounds and harness racing and can be taken advantage of daily.

“Odds Boost is for all Ladbrokes clients and can be used every day and on any race they choose,” explained Dean Shannon, chief executive of Ladbrokes Australia.

“The client essentially has full control over when and what to use the Odds Boost on and it’s not limited to just small bets.”

“Most punters will have a special or a horse they have been following and the Odds Boost is a way our clients can maximise their opportunity on that selection.”

“We are focused on giving our clients more and trying to create a more positive experience. Since we launched we have strived to offer our clients a unique experience with products like Ladbrokes Card and more recently, the InfoHub product for mobile. Odds Boost is another product that sets us apart.”

The Odds Boost function has a maximum bet of $1,000 and will only be available on fixed odds betting. Once the odds have been boosted, punters will be locked into the price.

The function will be available across all platforms and will reset at midnight daily so punters can make the most of it every day. There are plans to expand the function beyond racing codes into other sports and novelty markets in the future.

According to Kris Robinson, Head of Product at Ladbrokes Australia, “We constantly discuss and review what can be done to make Ladbrokes more entertaining. The imagery of an engine revving and the odds rolling up enhances that entertainment value, so we have refined that concept and created Odds Boost.”


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