Ladbrokes and Melbourne Racing Club Extend Partnership
Ladbrokes took over sponsorship of the prestigious Australian horse racing event in October 2015, from rival William Hill. The partnership will give Ladbrokes naming rights for a number of prominent horse races.
Under the terms of the new agreement, Ladbrokes will have naming rights of Caulfield Guineas Day, including the Group 1 Ladbrokes Stakes (formerly Caulfield Stakes). Sandown Racecourse will remain Ladbrokes Park and the Melbourne Racing Club will offer free general admission to up to 1,000 Ladbrokes customers to the Caulfield Guineas Day.
“Since our relationship formerly began not even a year ago, Ladbrokes have proven to be a fantastic partner for the club, which we’re thrilled they will continue to be,” said Brodie Arnhold, chief executive of Melbourne Racing Cup.
“The commercial investment is obviously incredibly valuable to an organisation like ours, but the willingness to innovate together and integrate into various areas of our business outside of race naming rights shows that Ladbrokes has a great care and passion for the sport of racing and its sustainability.”
As corporate partner, Ladbrokes will contribute to the Melbourne Racing Club’s charity, the MRC Foundation.
“This is a significant investment in the Melbourne Racing Club and the industry as a whole and a commitment to both which we see as vital for the long term sustainability of all parties,” commented Roger Oldridge, Ladbrokes Australia’s head of media.
“We’re not in the business of divulging exact figures, whether it is specific punters’ bets or a deal of this magnitude between two very strong organisations, suffice to say we are heavily invested in the MRC and in racing.”
March 27, 2017