Sunday 5. February, 2017

iSport Genius Partners with Unibet Australia and UK

European bookmaker Unibet has partnered with Australian sports data provider, iSport Genius, to add their data services to the platform of their Australian and UK divisions.

The Melbourne-based iSport Genius will supply its interactive customer-facing tool to Unibet Australia and UK which will allow the company to aggregate trillions of data points to create ‘understandable facts’ for Unibet customers. This is expected to help the marketing and operational teams of the company to improve their service by helping to inform and educate punters on their bet choices.

“We are very pleased to be partnering with Unibet, a leading global sportsbook with significant operations in a number of jurisdictions,” stated Nathan Rothschild, co-founder of iSport Genius. “iSport Genius is a proven product and a perfect fit for Unibet with its ‘Luck is No Coincidence’ slogan. The depth of our product will see Unibet take their data-driven angle to a whole new level. They are an excellent fit as we continue our global expansion.”

This is the first major deal signed by iSport Genius in 2017. The company has offices in Australia, Europe, Asia and the Middle East. There has been talk that the current deal may be expanded to include Unibet platforms in continental Europe.

“We are always looking to partner up with forward-thinking product and content service providers,” stated Erik Backlund, head of sportsbook at Unibet’s parent group, Kindred. “iSport Genius will be an exciting addition for our Unibet customers and the tool will add a different dimension to the all-important packaging of our offering across all channels.”

Unibet is not the only Australian site to have partnered with iSport Genius. A year ago, in January 2016, Ladbrokes Australia signed a three year partnership with the sports data platform provider.

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