iSoftbet Signs Content Agreement with William Hill
Online and mobile casino games developer, iSoftBet, has signed an agreement to supply casino content for the interactive division of UK bookmaker, William Hill, thereby increasing the bookmaker’s offering and the entertainment value of their portfolio for their customers.
Under the terms of the agreement, the entire suite of HTML5 iSoftbet games will be added to the William Hill Interactive Online portfolio via integration with OpenBet RGI. The games will be available for customers via online and mobile channels.
The partnership is expected to be beneficial to both companies with iSoftBet signing a partnership within another major operator and expanding its reach to the bookmaker’s entire customer base, while William Hill is extending its portfolio and thereby strengthening its offering.
“We are delighted to add iSoftBet content to our ever-growing portfolio,” announced Graeme Powrie, gaming commercial director at William Hill. “They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”
In addition to existing titles which will be available through this deal, exclusive content will be developed by the content provider together with the bookmaker.
“We are very, very excited about this fantastic opportunity to work with a leading bookmaker like William Hill,” said Nir Elbaz, managing director at iSoftBet.
“The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.”
“We are extremely confident that our content will fit in well alongside William Hill’s current offering and look forward to working with their team to produce exclusive, entertaining content.”
March 27, 2017