Wednesday 3. February, 2016

ICE Totally Gaming Kicks Off with a Successful First Day

Some of the biggest names in the gaming industry are present at this year’s ICE Totally Gaming event. The annual event attracts more than 20,000 visitors from more than 130 countries around the world in all sectors of the gaming industry, from operators to regulators and more. The event returned to ExCel London where it began yesterday and will run for three days until February 4, 2016.

Top names in the industry are showcasing their products and services at the event, including Net Entertainment which, this year, is celebrating 20 years in the gambling market. The Swedish casino games producer has included virtual reality pokie games as a key feature of its interactive innovation experience.

“NetEnt always likes to bring excitement to ICE and this year, as we celebrate our 20th birthday, we’re going bigger and better than ever,” commented Per Eriksson, NetEnt, Chief Executive Officer.

“Our stand is an immersive experience demonstrating how we are constantly working with innovation, looking at how we can implement the cutting edge of virtual reality and sound technology to take our products into the future, while remaining true to the values and beliefs that have given us so much success during the past two decades.”

Other big names, such as IGT have showcased their integrated portfolio of solutions including new interactive games for both desktop and mobile, platforms, applications, technology and features. These include games such as Isle of Plenty that will join their MegaJackpots game portfolio, Wheel of Fortune, Cleopatra Plus and Family Guy.

“ICE Totally Gaming provides the ideal opportunity for IGT to unveil the next generation of interactive gaming experiences and solutions across channels and devices,” commented Matteo Monteverdi, Senior Vice President, Global Product Marketing, Interactive at IGT.

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