Full Tilt and PokerStars Platforms to Merge
Leading online poker company, Amaya, has announced its intention to migrate Full Tilt Poker onto the PokerStars platform in the coming months. The move aims to provide a betting gaming experience to all players.
PokerStars acquired Full Tilt’s assets in 2012, but they continued to operate as independent poker rooms. Since that time, Full Tilt’s market share has been declining, falling far behind PokerStars. The operator announced that the Full Tilt brand will continue to exist, but players will only be able to have a single account across the platform and all players will be moved to the PokerStars VIP program.
PokerStars has intimated that it is devoted to a dual poker brand strategy so that Full Tilt will remain leveraged in some jurisdictions. The company also plans to merge their casino product onto a single platform.
“This platform migration will allow Amaya’s development and technology teams to focus on improving one market-leading platform, rather than two leading to a better gaming experience for all,” the company stated. “Improvements and features will be delivered faster and more efficiently rather than doubling development requirements.”
In addition, according to Rafi Ashkenazi, CEO of the Amaya-owned Rational Group, players will be able to enjoy a significantly increased player pool with more games to choose from and bigger prizes pools available.
“It will also make us more nimble as we can focus our technological innovation on one platform, rather than two, so we will be able to innovate more quickly and enter newly-regulating and existing markets swiftly.”
A number of positions will be eliminated in Full Tilt’s Dublin office, although the company said they could not confirm the extent of the layoffs at this stage. It remains to be seen whether the Full Tilt technology will be sold off.
April 16, 2017