Sunday 7. February, 2016

Foreign Bookmakers Acquire a Third of Australian Betting Market

The Australian betting industry is taking a hit as foreign betting companies are acquiring a share of the country’s betting market. Foreign gambling giants have acquired up to a third of Australia’s racing and sports betting market, particularly as the shift to online and mobile betting continues.

The main parties involved include Irish Paddy Power which acquired the Australian Sportsbet, the UK-based William Hill which acquired CentreBet, Sportingbet and and the UK-based Bet365 and Ladbrokes and Europe’s Unibet which each have their own local businesses.

It is believed that these companies have acquired around a third of Australia’s $29 billion annual sports and racing betting turnover. Local companies are feeling the pinch, particularly as the trend to online betting continues.

“Australians are shifting from traditional avenues, such as retail TABs, on-course bookmakers and pubs and clubs to wagering over the internet via their home computers and mobile devices,” commented the Australian Wagering Council.

Tabcorp has been “investing heavily in online and mobile betting to counter the challenge of competitors and meet customer demands.”

Sports betting is the most popular and fastest-growing sector in the industry and the growth in online and mobile sports betting has boomed in the last few years. From 2008 to 2014, online sports wagering has increased from 17 percent to 41 percent of wagering turnover and in the past year, sport betting has generated a $6 billion turnover.

According to Dr Charles Livingstone, Monash University public health expert, sports betting is growing around 16 percent per annum.

This is corroborated by Dr Sally Gainsbury, researcher at Southern Cross University who stated: “Sports betting is the fastest-growing form of gambling, with at least one in seven Australians now taking part.”

“It is the only form for which participation rates have increased during the last decade.”


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