Wednesday 4. May, 2016

EveryMatrix Web API to Service Mobile Apps

Leading iGaming software supplier, EveryMatrix, has launched a new Web API protocol, as well as technological updates that will allow its platform to support mobile content. This will allow current and future clients to supply gaming content for their native mobiles apps.

“In today’s online gambling industry – from sporting events to casino games – software suppliers need to respond to their clients’ necessities by offering reliable and secure access across platforms and help increase conversion speed and long-term loyalty,” stated Ebbe Groes, chief executive of EveryMatrix.

The new API is based on the WebSocket protocol that enables two-way communication in a real-time transport technology and will allow clients to increase their market share, improve retention and grow revenue from their business. The company has not announced a specific release date, but has stated that the new Web API will be available to current clients soon.

The new protocol has been introduced to keep up with the latest demands in the market. The technology will include additional improvements employing the company’s focus on user experience and a personalised front-end design, rather than template-based delivery. According to the company, this is just one of a series of improvements that can be expected as the company aims to meet the demands of the market.

At the same time as the their focus on this new release, EveryMatrix has been expanding in other ways. At the end of April, EveryMatrix announced their expansion into the regulated Danish market with the launch of Anna Casino. The casino utilizes EveryMatrix’s Web API architecture and will offer a wide range of content via its CasinoEngine with games from some of the major software providers including NetEnt, Microgaming, Play ‘N Go and Spigo.

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