Thursday 19. May, 2016

DraftStars Begins Multi-channel Advertising to Improve Brand Awareness

Australian daily fantasy sports site, DraftStars, is hoping to attract an Australian audience with a marketing campaign. Launched at the beginning of this year as a joint venture between Australian online bookmaker, CrownBet, and sports broadcaster, Fox Sports, it is hoping to tap into the lucrative Australian market.

Hosted by DraftDay, a turnkey daily fantasy software company, DraftStars offers Australian Football League (AFL) and National Basketball League (NBA) contests. Its multi-channel advertising campaign will include digital, social media, television and radio. Advertising itself as the “Official Daily Fantasy Sports Partner of the AFL”, it will be focusing its marketing strategy on Australia’s love of the game.

“We are confident we have the right marketing strategy,” said chief executive of DraftStars, Matt Sanders. According to Sanders, the aim of the marketing is to “educate Australian sports fans on what an exciting and engaging experience daily fantasy sports is.”

Sports betting in Australia is a national pastime and it is legal under the Interactive Gambling Act 2001, while other forms of online betting are not. Currently daily fantasy sports falls under the umbrella of sports betting and is therefore legal.

On the other hand, in the US where sports betting is illegal outside of Nevada, DFS has taken off as it provides an alternative way to increase the excitement of sports events.

“Conversely, DFS hasn’t taken off the same way in other countries due to the fact that sports betting is not only legal, but cherished,” said Sanders. “That’s certainly the case in Australia, where placing a wager on Australian football,cricket and rugby is a national pastime for punters.”

Following a government review of online betting which has resulted in plans to close a loophole and ban live in-play betting, some companies are expecting for DFS to be banned as well.


All new Australian players get 130 free spins and bonuses up to €1000 on the first three deposits.


Get 30 free spins and 4 welcome bonuses to a total value of $1400 as a new Australian customer!


New Australian players get 35 free spins on Spiñata Grande and a 100% welcome bonus up to $200!

400% BONUS

As a new Australian customer, deposit €100 and you will get €500 to play for!


Get a €10 exclusive bonus on your first depost and get 10% top-up on your winnings or 10% cashback on your losses the first week.


Get 50% of the deposit you make in free spins! Deposit $400 in order to get 200 free spins! Also, 100% bonus on your first deposit!

$500 BONUS

Join All Australian Casino and get a 100% bonus up to $500 as a new Australian customer!


As a new Australian player, you get 50 free spins and a 200% welcome bonus!


Get up to $1000 in bonus on your first four deposits. Also, 180 free spins to all new Australian players!


Get 100 free spins on Starburst and a first deposit bonus worth up to $400 as a new Australian player!

PokiesPedia was last updated:
April 16, 2017

Receive 100 Free Spins Now!

Receive 100 Free Spins Now!

Join our mailing list to receive 100 free spins instantly and the best bonus offers for Australians!

You have Successfully Subscribed!