Wednesday 21. December, 2016

Digital Sports Tech Signs Third Player Props Deal in Australia

The Australian distributor for sports betting solutions provider, Digital Sports Tech, has signed a deal with TopSport to provide its ‘Player Props’ player proposition betting solution to the Australian operator.

Through the offering, TopSport customers will be able to create and customise their own bets based on the performance of players across a range of sports and statistics. This is possible through Digital Sports Tech’s proprietary platform and unique algorithms that analyse every customised bet to provide accurate odds.

“Digital Sports Tech have built a first class product that directly penetrates what is definitely an untapped growth segment of the market – player performance bets,” announced Tristen Merlehan, director of TopSport.

“The Australian sportsbook market is booming at present. This means that the competition is increasing and this product provides us with the opportunity to give our loyal customers a far greater variety of betting opportunities, as well as a more personalised betting experience.”

TopSport is the third Australian operator to sign a deal with Digital Sports Tech and integrate their player proposition betting product. MadBookie was the first Australian bookmaker to offer the product and Ladbrokes Australia signed a deal with Digital Sports Tech recently and will launch the offering soon.

“We quickly identified Australia as a key market for us prior to launch, so to have signed three Australian operators in our first six months is a real thrill,” stated Ari Lewski, executive director of Digital Sports Tech.

“TopSport sees the huge potential of player related betting and we will have a number of other operators signing up to Player Props over the coming weeks and months.”

“It’s about time that punters can create exactly the type of bet they want and sportsbooks all over the world are now recognising the power that our Player Props product offers.”


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