Tuesday 7. June, 2016

Digital Sports Tech Player Props Launched with Australian MadBookie

Sports betting solutions provider, Digital Sports Tech, has partnered with Australian gaming operator, MadBookie.com, to launch its Player Props product for the Australian gaming market.

Punters in Australia will have access to the feature through MadBookie.com and it will be available for sports such as Australian rules football, rugby league, football, basketball and American football. The features allows punters to create and personalise their proposition bets for any statistic or player. The algorithms and platform analyse each customised bet instantly to produce accurate odds.

“The real power of the product is that it is a personalised betting experience that puts punters in control by allowing them, for the very first time, to bet on exactly what they want and are most interested in,” announced executive director at Digital Sports Tech, Ari Lewski.

“We see it as the first legitimate bridge between fantasy and sports betting, as it appeals to recreational users and produces a far deeper level of fan engagement than other products.”

“It is also inherently social, as users will want to share their customised bets with friends. We’re hugely excited to be bringing Player Props to the market and believe it has the potential to be an absolute game-changer.”

Player Props is the first feature of its kind around the world and was developed to create an innovative betting experience for punters.

“There’s huge potential in customised bets on players and we’ve been really impressed with Digital Sports Tech, both their products and the speed and simplicity of the integration, which took just over three weeks,” commented Brett Luntz, founder of Mad Bookie.com.

“The modern day punter quite rightly demands more and Player Props gives them the perfect opportunity to create interesting, personalised bets.”

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