CrownBet and Paddy Power Battle it Out for $50m NRL Deal
James Packer’s CrownBet is hoping to become the next wagering partner of Australia’s National Rugby League (NRL). They are locked in a showdown with Ireland’s Paddy Power for the five-year $50 million deal.
Paddy Power-owned Sportsbet is the current wagering partner for the NRL, potentially giving CrownBet an even bigger battle to fight. The wagering partner has first rights to advertise with the official broadcasters, Channel Nine and Fox Sports and the radio networks.
A spokesperson for NRL said that there are other issues to take into account than the highest bid.
“We want to ensure that any partnership includes a commitment to responsible gambling programs and appropriate wagering promotions,” he stated.
“If we get those assurances in place, we have an opportunity to generate significant funds for the game.”
Matt Tripp, chief executive of CrownBet agreed that there are additional factors that should be taken into account by the NRL. He pointed out that both he and James Packer have been contributing to the NRL by way of their part-ownerships of Melbourne Storm and South Sydney respectively.
Despite saying that CrownBet will give the NRL more money than any other bookie can,” Tripp added, “We agree it’s not just about the dollars – we think we can ensure the NRL is best served through responsible gaming.”
“We are supporters of the code through our Melbourne Storm and South Sydney affiliations and would like to think we’d make good partners given our track record in the wagering sector.”
“We’re also the last of the Australian online wagering operators and given that, we’d best serve and support an Australian community based code.”
The NRL is expected to make a decision any day now and CrownBet could hear whether they have been granted the partnership deal by the weekend.
April 16, 2017